Brand Story


Founded in 2017, the story and the vision of the brand was simple and focused. Jujumello Intimates is a lingerie and nightwear brand curated for the perfect Asian woman. With aesthetic, pleasure, strength and self expression as core values, Jujumello is created to give women a full experience of sensuality.



Jujumello offers high-end lingerie that focuses on attractive design, fit, and function with an emphasis on quality with modern vintage techniques. The effort to bring affordable and exclusively designed lingerie from all across the world to women on this part of the world is the heart of Jujumello. We pride ourselves in pieces that not only look great, but also empowering women with confidence inside out!


Not being able to find premium quality lingerie that looks gorgeous, fit comfortably and doesn’t cost a fortune is frustrating – which was a sentiment echoed by many women in Asia. Jujumello decided to bring the love for gorgeous lingerie at an affordable price points to women in Singapore and Malaysia and currently distributing to many other parts of the world. Catering for a diverse range of shapes, styles, and fits, we wanted to give ladies the opportunity to have beautiful, pleasurable and well-made lingerie pieces right at home! Every woman deserves to feel good in their skin and Jujumello gives you the confidence that comes from within.

A conviction that constantly inspires the founders of Jujumello is that Marriage is an amazing gift from God. Yet often, the greatest gifts in life are not always cherished the way they should be. Maybe because life gets busy, or we get hurried and distracted. Maybe because we start to take one another for granted. Life gets hard, we begin to drift away, and you no longer enjoy each other like you used to. Divorce rates are soaring mainly due to Extramarital Affairs – in part due to the lack of satisfaction in their spouses. It’s true, sex brings spouses closer to each other physically and emotionally! For the rest of your living lives together, you are one. Men react and are attracted by sight. And if their wife looks gorgeous, it gives him a pleasant feeling inside, especially if she is soft and feminine.

Ladies in the east are more conservative and traditional, we want to help them feel intimate with their spouse again and take joy in each other’s company for the longest of time. A woman should take time out and purchase sexy nighties, panties and bras. Regular bras and panties for your day wear, and put on sexy lingerie or something different from your norms to spice things up! Observe then, how things start getting better and let sparks fly!

Treat yourself to quality intimate wears because your soul and skin need to be taken good care of.